We believe that the future will be green or not at all, so we’ve produced our PrioryElements packaging range to protect our elements and the planet. All of the PrioryElements ranges minimise the use of new materials, prevent unbiodegradable waste by-products, and can be recycled fully.

We also wanted to visually communicate the environmental credentials of our PrioryElements ranges which is why we have decided to create a unique sizing system that communicates the size & product-specific credentials. We have chosen to use vulnerable and endangered animals to represent the sizes of our ranges because we want to raise awareness for the threats that they face.