Chat with us, powered by LiveChat Our Guiding Values | Priory Direct
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The Priory Way

Our guiding values


"If you want to be relied upon, be reliable."

We are incredibly passionate about being reliable; it's our core focus. We calculate customer usage rates to proactively manage our stock levels, manage customer expectations throughout their interactions with us, and achieve same day despatch on 99.9% of orders placed before 5pm.

Great Value

"Price is what you pay. Value is what you get."

Business is a competitive place and suppliers play a key role in supporting a business' success. We believe that to be a fantastic supplier, being great value and adding value wherever possible is essential. We leverage our large customer base to negotiate excellent prices, and constantly strive for improvements in efficiency and customer experience.


"Innovation distinguishes between a leader and a follower."

Ever since we started business in 1989, we have always looked to future trends for opportunities to best help our customers. Our first web-ordering portal, PRISM, went live in 1996, and is now joined by web-to-print applications, a market-leading online packaging store, and a full-service digital agency in house. Innovation is, and continues to be, core to our success.


"Honesty is the best policy."

Our CEO & Founder, Bob, is often quoted as saying "goodwill is an open cheque book." This reflects our belief that best-advice and honest support generates customer happiness and loyalty, both of which are key to our success. This means that when dealing with Priory, you will get the truth, regardless of whether it makes us money or if it's suitable for us to take forwards – we will give you our honest advice.


"The future will either be green or not at all."

We know that one of the huge responsibilities of running a business is managing our impact on the environment. As such; we use FSC/PEFC papers in all of our paper and label products, recycled corrugated in our cardboard products, and give preference to Carbon Neutral manufacturers. We even choose our couriers carefully with our main delivery partner, DPD, operating a full Zero Carbon offsetting scheme for all of our deliveries. For more information, take a look at our Eco Promise.