Direct Rewards | Reward Points & Savings with Priory Direct
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Your loyalty, our rewards.


Save on future orders

Direct Rewards is our loyalty points system that saves you money on future orders - it's our way of saying thank you for your loyalty in our tough market.

The more of your essentials that you choose to buy with us the more rewards savings we give you, including promotions from time to time.

Earn points online

You can earn points in two ways - through shopping and referring a friend.

Shopping - For every £1 you spend; you earn 1 Reward Point and each point is worth 1p - that's 1% back on everything you spend.

Referral - When a friend uses your referral code with a first order you earn 5 points for every £1 they spend and they receive a 5% discount.

You can refer your friends easily from the 'My Account' area of the website or you can share the code yourself wherever you like once you've received your Direct Rewards Letter and loyalty card - our customers have earned nearly £9000 this year just by referring their friends to us!

Redeeming points

To convert your points to savings, simply click the 'Redeem Points Now' button during checkout and the savings will be applied to your order.

Direct Rewards Points Card

How many points do I have?

You can check your points balance at any time from the My Account area.