In this month's edition you'll find:
- Exclusive offers – Peel, Stick, Save! Your monthly discounts awaits
- Eco Spotlight – Unwrapping Christmas: Dive into our insights on consumer festive shopping trends.
- Packaging Heroes - All Birds – the eco-chic shoe brand making waves with planet-friendly packaging and materials.
- Proud to be B - B Corp of the Month - Celebrating Madlug: Discover the incredible work they do and be part of the change.
- Brighten your day - Wind of change: Yorkshire gears up for the world's largest offshore wind farm.
Eco Spotlight
We took a look at the festive spending landscape for 2023, including trends and shifts in consumer behaviour. Looking back, the UK experienced a peak in Christmas retail sales at £84.17 billion in 2021. Contrastingly, 2020, shadowed by the COVID-19 pandemic, saw a dip in sales to £79.7 billion. The outlook for 2023 is optimistic, projecting a resilient growth of 3.3 percent, with expectations reaching £84.9 billion. The UK stands as a festive spending leader in Europe, surpassing second-placed Germany by £9 billion, with a per capita spend of £767.54, emphasizing the season's significance in consumers' hearts and wallets.
December takes the spotlight in the retail landscape, witnessing a surge in goods sold and an anticipation of sales and discounts. Interestingly, many consumers opt to delay their spending. The online versus in-store dynamics indicate a total retail spending of £84.90 billion. While online sales are poised for growth, reaching a prominent position during the holiday season, brick-and-mortar stores remain the heart of Christmas commerce, expected to generate over £54 billion, surpassing online sales by approximately £23 billion.
A nuanced approach to gift buying emerges, with 74% of consumers favouring the convenience, availability, and environmental aspects of online shopping for Christmas gifts. The gift-buying spectrum reveals diversity, with 48% choosing to purchase gifts separately through various platforms and 42% opting for a unified approach, buying all Christmas gifts from a single platform. This reflects a range of shopping preferences, from seeking convenience to adopting deliberate strategies to navigate the bustling holiday marketplace efficiently.
Packaging Heroes
All Birds, the eco-conscious shoe maestros, stand out not only for their comfy kicks but also for their innovative approach to packaging. A standout feature is their dual-purpose box, serving seamlessly for both in-store allure and practical shipping. Crafted from an impressive 90 percent post-consumer recycled material and FSC-certified paper, their signature box is a sustainability champion. It's a testament to their broader commitment to achieving carbon neutrality across their entire operation. So, every step you take in those comfy All Birds is a stride toward a greener footprint.
Proud to be B - B Corp of the Month
The inspiring story behind Madlug, a brand that goes beyond just luggage. Back in 2015, Dave Linton founded Madlug, not as a luggage expert, but fuelled by sheer enthusiasm. What prompted him to start this journey? A heartbreaking realisation that many children in care transport their belongings in a simple bin bag. Determined to make a difference, Dave kicked off Madlug with a modest £480 and introduced the unique 'Buy one, Wear one, Help one' philosophy.
So, how does it work? For every bag you purchase from Madlug, another pack-away travel bag finds its way to a child in care. It's a simple yet impactful way to bring a bit of joy and dignity to those who need it most. The count of Giving Bags Donated has now reached an incredible 90,00. That's 90,000 instances of making a positive impact on the lives of children in care, all thanks to the passion and determination of Dave and the Madlug community. Your support goes a long way in spreading smiles and changing lives.
Brighten Your Day
Yorkshire is set to host the construction of the world's largest offshore wind farm, a ground breaking initiative slated for completion by 2027. Orsted, the driving force behind this ambitious project, has recently made a final investment decision. This colossal wind farm is projected to generate a substantial amount of low-cost renewable electricity, a capacity that can power over 3.3 million homes across the United Kingdom.
Duncan Clark, the Head of Orsted UK and Ireland, sheds light on the profound impact of this project. According to Clark, the upcoming wind farm is poised to become a cornerstone in the realization of the UK government's climate and clean energy targets. It's not just a monumental structure but a strategic move towards bolstering the nation's energy independence. With sustainability at its core, this wind farm embodies Orsted's commitment to steering the UK towards a greener future, aligning seamlessly with broader global efforts to combat climate change.
Exclusive Offers
Exciting news – we're running a special deal just for you! Get 10% off your first order of labels with the code GET10LABELS. It's our way of saying thanks for choosing sustainable packaging with Priory Direct. Let's make your packaging journey both eco-friendly and wallet-friendly!
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